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A 2022 guide to experiential & engagement marketing
Experiential marketing, also referred to as “face-to-face , on-ground, or engagement marketing,”
Read MoreHermes Award Winner 2022 – HYCOR Biomedical
We are celebrating! Five of Exhibitus’ innovative clients have won an award in this year’s Hermes Creative Award Program https://hermesawards.com/. It’s gratifying to know that Exhibitus’ breadth of expertise not only ensures that clients reach their marketing goals but also, gain the recognition their robust programs deserve. Over the next few weeks, we will profile each …
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When an Actual Product is Not an Option
3-D printing has created quite a stir in the manufacturing sector in a short period of time. From $5.8 billion in 2016 to a projection of $55.8 billion by 2027, there are endless possibilities when it comes to building an object – one layer at a time. But what does this have to do with …
How Experiential Marketing Benefits Your Brand
With brands recognizing the large numbers of viewers that proactively fast-forward through TV commercials or subscribe to ad blocking services online, businesses across many different industries are forced to find new marketing avenues to connect their targeted audience with their brand, product or service. Experiential marketing, or engagement marketing, has evolved to serve as an …
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5 Ways to Engage Attendees at Trade Shows
Considering that 4-out-of-5 attendees are existing or potential customers for exhibitors, trade shows offer a chance to form or enhance relationships and increase a company’s opportunity for success. . Ultimately, event managers must understand and prove their trade show ROI. That process starts by engaging and converting visitors in an environment that offers many other …
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3 Proven Strategies To Improve Zoning Engagements in Your Exhibit
Let’s face it – a growing trend in the exhibition, event and trade show industry is all about trade show booth engagements that create meaningful interactions with customers and prospects. As mentioned in previous posts, it’s important to first attract attendees to your exhibit, and then to offer them the opportunity to interact and engage …
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