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Add Cause Marketing to Your Trade Show Agenda – Part 2
Hurdles to Avoid with a Cause Marketing Campaign In a previous edition of the Exhibitus blog, we
Read MoreAdd Cause Marketing to Your Trade Show Agenda – Part 1
3 Tips for a Successful Cause Marketing Campaign Creating connections on a trade show floor is an opportunity to make a meaningful impression on existing and potential customers. Leveraging that opportunity begins well before a show starts and extends beyond the close of an event. As we continue to engage one another on the floor […] Read More
4 Tips for Creating the Perfect Trade Show Agenda
One of the key components of success at a trade show is preparing well ahead of time. A carefully crafted trade show agenda can ensure that no time, money or energy is wasted. While hiring an experienced exhibit firm to handle trade show services can help significantly with preparations, a detailed agenda that guides both […] Read More
Helpful Tips for Leveraging Video at Your Next Trade Show
Although capturing events on camera has been around for decades, it has never been this easy. Today, high-quality videos only require a smartphone and basic editing technology. In fact, it is so easy that the total number of video posts on social media has increased by 75 percent globally and 94 percent across the U.S. […] Read More
How to Uncover the Perfect Attendee to Target
The ultimate goal of exhibiting at a trade show is to attract an audience of potential customers to increase brand awareness and grow business. To do this, it is imperative to know the ideal customer and how to reach them. Unique trade show booths are one way to catch the eye of potential customers, and […] Read More
How Trade Show Marketing Varies Between B2B and B2C
All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result […] Read More