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Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of
Read MoreInclude Sales Opportunities in Your Measurement Program – Tip #2
Before computers ruled, Return on Investment, known as ROI, was one of the few measurements that evaluated business decisions. With today’s analytical capabilities, measurement of trade show ROI has become king, both for determining strategic activities and then evaluating progress. For measurement programs to provide useful information that can improve a marketing campaign, objectives need …
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Determining Trade Show Success – Tip #1
Your last trade show was a grand success, or was it? Your team designed an exhibit that drew people’s attention and your sales team had the opportunity to engaged the target audience with productive conversations. Everything felt so right as you left the exhibit hall! Now you are back at your desk and are faced …
Building the Right Relationship with Sales
Over the past decade, the sales process has evolved from “let me show you the benefits of my products” approach to one of relationship-building. Relationship selling in today’s world is critical. Sales representatives must seek to build a strong partnership with a potential buyer, or risk the competition doing so. As the relationship grows, the …
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Do You Have a Seat at the Right Table?
There’s no denying that the COVID pandemic has brought many changes to the workplace. But even before the virus consumed the world as we knew it, many corporations realized that the most engaged employees were ones that understood how their role and their performance contributed to the company’s bottom-line success. The hierarchal structure in the …
Paint the Picture with a Story
Companies that offer custom trade show exhibits in a face-to-face marketing environment understand the value of relationships, recognizing that relationships built on knowledge and understanding are critical to a successful exchange of a product or service for monetary gain. In worlds gone by, marketers developed their messages to convince customers of the many “bells & …