Exhibitus is Honored with Best of the Best Sizzle Award Winners
Exhibitor Group, the publisher of EXHIBITOR magazine, recently announced that Exhibitus’ 2019 EasyRead More
How to Promote Your Next Trade Show Exhibit for Maximum Reach
It is important to create a strategic plan for your next trade show exhibit that incorporates promotion, day-of interest, and following up on leads afterward. An experiential marketing strategy with a customizable trade show exhibit will help you gain brand awareness, attract visitors, and make a lasting impression on your target audience. Find out how …
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Know Why Experiential Marketing Is Valuable for Your Brand
When it comes to promoting your brand, you want to incorporate a multi-pronged approach that highlights your products or services in interesting and unique ways. Many brands are moving away from traditional marketing strategies and incorporating more valuable and strategic opportunities like experiential marketing. Brands are looking at forward-thinking solutions, including experiential marketing and engagement …
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5 Awesome Tech Ideas to Add to Your Next Trade Show Exhibit
In this highly digital age, technology is all around us, and you can develop strategies on how to best incorporate technology through experiential marketing. Companies rely on technology to represent their brand, generate awareness, and increase customer loyalty. When it comes to planning out your next trade show experience exhibit, make sure to develop sound …
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Add Trade Show Value with Creative Booth Design
Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement through an informative, need-focused conversation turns prospects into established, valuable customers. Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet your program’s goals …
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Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. But the first step is not what will ensure you cross the finish line with a stack of leads to convert to sales. …
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