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Show Me the Value
It’s not a secret that businesses today make strategic and operational decisions based on in-depth
Read MoreCritical Metrics to Analyze Post-Trade Show
Once a trade show is over, it is important to determine the return on investment (trade show ROI) of the event to discern if the show was a success, whether the trade show exhibit experience helped accomplish your objectives, or if you need to take a different approach for the next show. Without looking at […] Read More
10 Steps to Better Trade Show ROI
The secret to achieving the return on investment (trade show ROI) you want from your next trade show is to attract attendees to your custom trade show exhibit who can personally increase your revenue or reduce your cost. If the right visitors appear, then the next step is to ensure they will be properly engaged. […] Read More
“Mending the Message” to Improve Event ROI – Part 2
In “Mending the Message” – Part 1, we learned that target audiences often end up more baffled than educated about respective offerings because the sales message becomes buried under the “hip” graphics, clever (but vague) ad themes, and too-complicated interactive engagements. All of the money spent on various aspects of a custom trade show exhibit […] Read More
“Mending the Message” to Improve Event ROI – Part 1
The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by looking at their exhibits?” Better yet, “What is their primary selling proposition?” And, “Can I spot a clear message that is strong enough to compel prospects to actually enter this booth?” Chances are you will […] Read More
Understanding the Value of Conferences
There are many different types of conferences. Some businesses host a user conference on a regular basis for their customers and partner networks. They work to educate customers to be more successful using their products or services. Associations gather their membership periodically for motivation, education and networking. But no matter the organization’s mission, they continually […] Read More