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Measurement | October 02

Critical Metrics to Analyze Post-Trade Show

Once a trade show is over, it is important to determine the return on investment (ROI) of the event

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Measurement | August 27

10 Steps to Better Trade Show ROI

Measurement | June 11

“Mending the Message” to Improve Event ROI – Part 2

Measurement | March 26

“Mending the Message” to Improve Event ROI – Part 1

Measurement | February 26

Understanding the Value of Conferences

Measurement | November 13

Tracking Attendees Helps Measure Success

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