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How To Measure Success In Experiential Marketing Campaigns
Experiential marketing takes the brand engagement directly to the target audience, creating
Read MoreWhat are Attendees Thinking? Find Out!
In today’s world of instant feedback requests, it is easy to become blasé over yet another survey about a product or a service. But learning the value of your custom trade show exhibit and gaining insight into the experience that attendees had in your environment is a critical component of trade show investment and efficiency …
4 Ways to Impact the Bottom Line
Inflation has returned. Whether the increased costs in goods and services throughout our economy is a result of the recent pandemic or extreme lags in the supply chain, or both, your company’s bottom line most likely will be negatively impacted as expenses increase. Your trade show team is working to ensure that the company’s revenues …
Evolving Times – Remember the Basics
We have lived with great uncertainty since COVID-19 gripped the nation in March of 2020. Uncertainty now seems a way of life, although the facts and the concerns are constantly evolving. Nevertheless, after more than a year of only offering virtual events, associations and other trade show organizers are opening doors of exhibition halls once …
Step-by-Step Guide to Ensure You are Measuring Trade Show Success
As Exhibitus, our clients and their customers await the return of a world where we safely can gather, we will continue to provide information to assist in planning for future live events by posting blogs on relevant topics. The Exhibitus team also is available to discuss virtual options designed to connect you to your target …
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Show Me the Value
It’s not a secret that businesses today make strategic and operational decisions based on in-depth data analysis. This is a major shift from a decade ago, particularly for face-to-face marketing activities where only two indicators typically were used to verify the value of custom trade show exhibits at a trade show: (1) The number of …