resources
How to Design Killer Trade Show Graphics
A killer trade show design makes the right first impression for your brand at your next experiential
Read MorePrepare Your Exhibit Staff – Tip #1: A Robust Booth Manual
A compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. While an amazing exhibit will pull attendees in, converting them into clients is the job of your exhibit staff. Some companies have an experienced team that represents them at each event. However, most companies …
Continue reading "Prepare Your Exhibit Staff – Tip #1: A Robust Booth Manual"
Think Outside the Booth Space
Before the Pandemic brought the world to a standstill, one of the most important steps in planning a successful trade show was securing the best possible exhibit space on the trade show floor. Even the most compelling trade show booth designs and intriguing customer engagements won’t draw attendees if they are inconveniently located or off …
Back to Conferences… Good, and Different
It’s always exciting to share positive news! As the custom trade show exhibits and conferences industry begins to return with scheduled events, the team at Exhibitus kept our finger on the pulse of how different business events have been executed. Our featured event did a great job keeping safety in mind. In early May, the …
How to Uncover the Perfect Attendee to Target
The ultimate goal of exhibiting at a trade show is to attract an audience of potential customers to increase brand awareness and grow business. To do this, it is imperative to know the ideal customer and how to reach them. Unique trade show booths are one way to catch the eye of potential customers, and …
Continue reading "How to Uncover the Perfect Attendee to Target"
How Trade Show Marketing Varies Between B2B and B2C
All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result …
Continue reading "How Trade Show Marketing Varies Between B2B and B2C"