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“Mending the Message” to Improve Event ROI – Part 1
The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by
Read MoreUnderstanding the Value of Conferences
There are many different types of conferences. Some businesses host a user conference on a regular basis for their customers and partner networks. They work to educate customers to be more successful using their products or services. Associations gather their membership periodically for motivation, education and networking. But no matter the organization’s mission, they continually …
How a Well-Trained Exhibit Staff Delivers Measurable Results
Experienced event managers know that without a knowledgeable, well-trained booth staff working each trade show, the opportunity for program success can be diminished. But what are the actual contributions gained by taking the time to implement an effective training session for everyone who will represent your company on the show floor? The following is a …
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Tracking Attendees Helps Measure Success
There are many ways to measure success of an exhibit marketing program. But details about who attended the event and who your staff actually engaged in your custom trade show exhibit is typically one of the most important measurements an event manager could provide. Hosting attendees who can directly benefit your company is a prerequisite …
3 Ways Focusing on Engagement Boosts Trade Show ROI
Engagement on the trade show floor is what creates connections with current and potential customers. It starts with an eye-catching, interactive exhibit design and is supported by your company’s representatives who are skilled at interacting with attendees to gain the most from their time in your custom trade show exhibit. The days of simple pop …
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Do Parties and Golf Increase Trade Show ROI?
Hospitality and other ancillary events abound at trade shows and conferences. Often times, these are not included when the ROI goals are established for an event. However, it is not unusual for receptions, mixers, networking opportunities and even golf outings to produce important and valuable accomplishments for your company. Consider these activities to expand …
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