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10 Steps to Better Trade Show ROI
The secret to achieving the return on investment (trade show ROI) you want from your next trade
Read More“Mending the Message” to Improve Event ROI – Part 2
In “Mending the Message” – Part 1, we learned that target audiences often end up more baffled than educated about respective offerings because the sales message becomes buried under the “hip” graphics, clever (but vague) ad themes, and too-complicated interactive engagements. All of the money spent on various aspects of a custom trade show exhibit …
Continue reading "“Mending the Message” to Improve Event ROI – Part 2"
“Mending the Message” to Improve Event ROI – Part 1
The next time you are on a trade show floor, ask yourself, “Can I tell what these companies do by looking at their exhibits?” Better yet, “What is their primary selling proposition?” And, “Can I spot a clear message that is strong enough to compel prospects to actually enter this booth?” Chances are you will …
Continue reading "“Mending the Message” to Improve Event ROI – Part 1"
Understanding the Value of Conferences
There are many different types of conferences. Some businesses host a user conference on a regular basis for their customers and partner networks. They work to educate customers to be more successful using their products or services. Associations gather their membership periodically for motivation, education and networking. But no matter the organization’s mission, they continually …
How a Well-Trained Exhibit Staff Delivers Measurable Results
Experienced event managers know that without a knowledgeable, well-trained booth staff working each trade show, the opportunity for program success can be diminished. But what are the actual contributions gained by taking the time to implement an effective training session for everyone who will represent your company on the show floor? The following is a …
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Tracking Attendees Helps Measure Success
There are many ways to measure success of an exhibit marketing program. But details about who attended the event and who your staff actually engaged in your custom trade show exhibit is typically one of the most important measurements an event manager could provide. Hosting attendees who can directly benefit your company is a prerequisite …