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Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of
Read MoreDo You Have a Seat at the Right Table?
There’s no denying that the COVID pandemic has brought many changes to the workplace. But even before the virus consumed the world as we knew it, many corporations realized that the most engaged employees were ones that understood how their role and their performance contributed to the company’s bottom-line success. The hierarchal structure in the …
How a Well-Trained Exhibit Staff Delivers Measurable Results
Experienced event managers know that without a knowledgeable, well-trained booth staff working each trade show, the opportunity for program success can be diminished. But what are the actual contributions gained by taking the time to implement an effective training session for everyone who will represent your company on the show floor? The following is a …
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Trade Show Staff Checklist
The representatives you put at your trade show booth is the lifeblood of your exhibit strategy. If not staffed correctly, your exhibit team could have a negative impact on your trade show ROI. Don’t send just anyone to the trade show floor. Choose your best and brightest employees to represent your brand. And don’t assume …
Your Staff is Essential for Obtaining, Measuring & Reporting Great ROI on Your Events!
It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know they are essential to measuring and reporting your results as well? To be effective, custom trade show exhibit and event staff must be clear on the company’s objectives for participating in a marketing event, what the measurable expected outcomes …
The Value of Staff and Stakeholder Surveys
Staff and Stakeholder surveys are one of the most valuable measures of event effectiveness. They provide “internal customer feedback” for your events. This critical information should be a cornerstone for any well-run event marketing program. These surveys serve to measure the perception of event marketing effectiveness among those who worked or funded the event. Often, …
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