resources
How a Well-Trained Exhibit Staff Delivers Measurable Results
Experienced event managers know that without a knowledgeable, well-trained booth staff working each
Read MoreTrade Show Staff Checklist
The representatives you put at your trade show booth is the lifeblood of your exhibit strategy. If not staffed correctly, your exhibit team could have a negative impact on your trade show ROI. Don’t send just anyone to the trade show floor. Choose your best and brightest employees to represent your brand. And don’t assume […] Read More
Your Staff is Essential for Obtaining, Measuring & Reporting Great ROI on Your Events!
It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know they are essential to measuring and reporting your results as well? To be effective, custom trade show exhibit and event staff must be clear on the company’s objectives for participating in a marketing event, what the measurable expected outcomes […] Read More
The Value of Staff and Stakeholder Surveys
Staff and Stakeholder surveys are one of the most valuable measures of event effectiveness. They provide “internal customer feedback” for your events. This critical information should be a cornerstone for any well-run event marketing program. These surveys serve to measure the perception of event marketing effectiveness among those who worked or funded the event. Often, […] Read More
Let Exhibitor Attire Enhance the Environment Experience
When you have a big trade show coming up, your attention is likely focused on designing an exhibit that perfectly encapsulates your company’s brand—and rightly so! Whether you’ve decided on a sleek inline display or an eye-catching custom island, presenting a well-crafted exhibit is essential to enticing attendees to step into your space and learn […] Read More
Body Language 101: Understanding How Attendees Are Experiencing Your Environment
Imagine that a convention attendee walks into your trade show exhibit, and you approach them to start a conversation. Everything seems to be going well – they’re drawn to your custom exhibit design, they’re smiling and asking you questions.. By all standards, they seem to be engaged both with you and your exhibit. And yet […] Read More