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Tracking Attendees Helps Measure Success
There are many ways to measure success of an exhibit marketing program. But details about who
Read More3 Ways Focusing on Engagement Boosts Trade Show ROI
Engagement on the trade show floor is what creates connections with current and potential customers. It starts with an eye-catching, interactive exhibit design and is supported by your company’s representatives who are skilled at interacting with attendees to gain the most from their time in your custom trade show exhibit. The days of simple pop …
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Do Parties and Golf Increase Trade Show ROI?
Hospitality and other ancillary events abound at trade shows and conferences. Often times, these are not included when the ROI goals are established for an event. However, it is not unusual for receptions, mixers, networking opportunities and even golf outings to produce important and valuable accomplishments for your company. Consider these activities to expand …
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What Does Success Look Like?
Characteristics of a Successful Trade Show Marketing Program Over the 20+ years of serving clients across many industries, Exhibitus has made note of characteristics of trade show programs that seem to outpace their competitors. These differentiators are ones that companies should strive to achieve in order to reach the desired trade show ROI. We are …
Forecast! Start Your Measurement Before the Event Begins
Forecasting can make a significant difference in how your event is perceived, how it performs and how it is evaluated. Forecasting is simply an estimate, in advance, of the results of your key measures and performance expectations for an event based on set objectives. By understanding these goals, you can evaluate whether you have the …
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Three Factors That Will Make or Break the ROI of Your Event
At the core of event success measurement are three critical factors that provide the template for a compelling data set that will pique the interest of executives ultimately responsible for the experiential marketing activities at your company. These must-have “critical success factors” are: Attracting enough of the right people to your exhibit or event, that …
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