resources
5 Reasons You Need a Conference Room in Your Trade Show Booth
It is not unusual for a trade show booth to have an area where exhibitors can sit down with current
Read More4 Rookie Mistakes in Trade Show Booth Design that Hurt ROI
Exhibiting at a trade show is an ideal advertising opportunity for a business – allowing marketers to increase brand visibility and awareness, while also promoting specific products and services. However, to ensure that attendees leave with a positive impression of your company and are well-informed as to the benefits of your offerings, it is important […] Read More
5 Key Indicators You Need an Exhibit Upgrade
Many factors influence the lifespan of a trade show exhibit, including fabrication materials used, the number of times it is shipped and set up in a year, and the complexity of the assemble and disassemble process required with each set up. But on average, industry wisdom says that with proper maintenance and care, an exhibit […] Read More
Out-of-the-Box Themes In Your Trade Show Booth
Trade shows are the perfect opportunity to introduce new and innovative products to your audience, or increase awareness of your existing products or services. However, every trade show manager faces the challenge of grabbing the attention of attendees while competitors are all working to do the exact same thing. Creating a memorable exhibit environment that […] Read More
7 Creative Materials to Make Your Trade Show Booth Pop
With transportation and drayage costs continuing to rise and the demand for innovative, yet reusable components increasing, having a flexible, lightweight exhibit is more important than ever. Make sure you are partnering with an exhibit house that offers expert trade show services to help you control costs and has the design expertise to create a […] Read More
6 Things Every Custom Trade Show Design Needs to Be Successful
Building your own custom trade show exhibit is an exciting venture given that design opportunities are limitless. Unique designs stand out on the show floor, quickly grabbing the attention of target audiences. That’s the beauty of a custom exhibit. Investing in a tailored booth should lead to a higher return on your trade show investment […] Read More