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Small Details, Big Benefit
When trade shows come to mind most people, including attendees, sales representatives and exhibit
Read More4 Common Exhibit Design Mistakes to Avoid
When it comes to exhibiting at a trade show, a well-designed booth that effectively supports show objectives and in-booth activities is a critical foundation for an impactful exhibit environment. Meeting these requirements takes careful planning, as well as a team of creative experts who understand both the objectives of face-to-face marketing and how to avoid …
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5 Reasons You Need a Conference Room in Your Trade Show Booth
It is not unusual for a trade show booth to have an area where exhibitors can sit down with current or potential clients and discuss their needs, current program details, or objectives for future projects. These conference room spaces are built within your trade show booth and can be designed as a private meeting room, …
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4 Rookie Mistakes in Trade Show Booth Design that Hurt ROI
Exhibiting at a trade show is an ideal advertising opportunity for a business – allowing marketers to increase brand visibility and awareness, while also promoting specific products and services. However, to ensure that attendees leave with a positive impression of your company and are well-informed as to the benefits of your offerings, it is important …
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5 Key Indicators You Need an Exhibit Upgrade
Many factors influence the lifespan of a trade show exhibit, including fabrication materials used, the number of times it is shipped and set up in a year, and the complexity of the assemble and disassemble process required with each set up. But on average, industry wisdom says that with proper maintenance and care, an exhibit …
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Out-of-the-Box Themes In Your Trade Show Booth
Trade shows are the perfect opportunity to introduce new and innovative products to your audience, or increase awareness of your existing products or services. However, every trade show manager faces the challenge of grabbing the attention of attendees while competitors are all working to do the exact same thing. Creating a memorable exhibit environment that …
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