resources
Three Emotional Pillars of Relationship Selling
Selling a product is complicated. Take the seemingly simple act of buying a tube of toothpaste. I
Read MoreNo Longer On the Back Burner – Interiors That Connect the Value of Your Brand
It’s no secret. Human beings tend to engage in activities that offer an immediate possibility of success and leave those considered “nice to have” for a future day. Businesses also tend to move these projects to the back burner for a less hectic time. At the beginning of 2020, most U.S. businesses, including the trade […] Read More
When an Actual Product is Not an Option
3-D printing has created quite a stir in the manufacturing sector in a short period of time. From $5.8 billion in 2016 to a projection of $55.8 billion by 2027, there are endless possibilities when it comes to building an object – one layer at a time. But what does this have to do with […] Read More
Adaptability
The goal of our “Prepare to Thrive” series is simple. At Exhibitus, we advocate for our event manager customers to find a seat at the table. Developing a successful career as a lead for trade show execution takes planning and effort. And, even if you currently find the work itself enjoyable and interesting, unless your organization […] Read More
The Value of Virtual
Event managers are all too familiar with the challenge of justifying the value of trade show participation to company executives, some of which who have sticker shock over the cost. Getting the budget required to attract the attention a brand deserves can be challenging, since much of the expense is incurred before a show opens […] Read More
Relying on Resilience
Research conducted prior to the pandemic caused by COVID-19 estimated that up to 90 percent of the U.S. population would experience one serious traumatic event during their lifetime (Norris & Sloane, 2007). Today, that percentage has to be closer to 100, and for many, a number of traumatic events define their lives. Even if you, […] Read More