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Helpful Tips for Leveraging Video at Your Next Trade Show
Although capturing events on camera has been around for decades, it has never been this easy. Today,
Read MoreHow to Uncover the Perfect Attendee to Target
The ultimate goal of exhibiting at a trade show is to attract an audience of potential customers to increase brand awareness and grow business. To do this, it is imperative to know the ideal customer and how to reach them. Unique trade show booths are one way to catch the eye of potential customers, and […] Read More
How Trade Show Marketing Varies Between B2B and B2C
All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result […] Read More
Exhibitus Named to The Fab 50
Exhibitus is pleased to announce that for the fifth consecutive year it has been named to The FAB 50, Event Marketer’s list of the top fabricators serving the event and trade show industry. According to Event Marketer, “We call them fabricators, but really, they’re chief structural problem solvers. They’re masters at pushing the envelope, but they offer […] Read More
Show Me the Value
It’s not a secret that businesses today make strategic and operational decisions based on in-depth data analysis. This is a major shift from a decade ago, particularly for face-to-face marketing activities where only two indicators typically were used to verify the value of custom trade show exhibits at a trade show: (1) The number of […] Read More
4 Reasons Companies Need a Trade Show Inventory Management & Ordering Tool
A trade show booth design that will attract targeted attendees is the first step to trade show success. If done correctly, the various components of the exhibit will come together to effectively promote the company’s brand and messaging. Thus, it is critical that all pieces, big or small, arrive on the trade show floor for […] Read More