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4 Tips for Creating the Perfect Trade Show Agenda
One of the key components of success at a trade show is preparing well ahead of time. A carefully
Read MoreTop 5 Awards You Should Consider for Trade Show Exhibit Design
Whether a company sticks to trade show booth rentals or invests in a custom booth to highlight their brand at a show, design is one of the most important elements required to catch the attention of targeted attendees. Furthermore, custom exhibit designs that stand out and produce the desired marketing results can be eligible for […] Read More
Helpful Tips for Leveraging Video at Your Next Trade Show
Although capturing events on camera has been around for decades, it has never been this easy. Today, high-quality videos only require a smartphone and basic editing technology. In fact, it is so easy that the total number of video posts on social media has increased by 75 percent globally and 94 percent across the U.S. […] Read More
How to Uncover the Perfect Attendee to Target
The ultimate goal of exhibiting at a trade show is to attract an audience of potential customers to increase brand awareness and grow business. To do this, it is imperative to know the ideal customer and how to reach them. Unique trade show booths are one way to catch the eye of potential customers, and […] Read More
How Trade Show Marketing Varies Between B2B and B2C
All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result […] Read More
Exhibitus Named to The Fab 50
Exhibitus is pleased to announce that for the fifth consecutive year it has been named to The FAB 50, Event Marketer’s list of the top fabricators serving the event and trade show industry. According to Event Marketer, “We call them fabricators, but really, they’re chief structural problem solvers. They’re masters at pushing the envelope, but they offer […] Read More