resources
Adaptability
The goal of our “Prepare to Thrive” series is simple. At Exhibitus, we advocate for our event
Read MoreThe Value of Virtual
Event managers are all too familiar with the challenge of justifying the value of trade show participation to company executives, some of which who have sticker shock over the cost. Getting the budget required to attract the attention a brand deserves can be challenging, since much of the expense is incurred before a show opens […] Read More
Relying on Resilience
Research conducted prior to the pandemic caused by COVID-19 estimated that up to 90 percent of the U.S. population would experience one serious traumatic event during their lifetime (Norris & Sloane, 2007). Today, that percentage has to be closer to 100, and for many, a number of traumatic events define their lives. Even if you, […] Read More
Moving Forward
On March 11, 2020, the World Health Organization (WHO) declared the novel coronavirus COVID-19 outbreak a pandemic. For most, we thought we were looking at a two-three week interruption to “normal” life. That was bad enough, given the positive economic environment we all were enjoying. Now months later, there are still many questions, even as […] Read More
How Convention Centers Are Being Utilized During the Pandemic
During the COVID-19 pandemic, most trade shows, conventions, and other face-to-face marketing events have been canceled or postponed to later dates. These large buildings are empty—there are no presentations being held or vendors showcasing products and services inside their custom exhibit designs. However, during this pandemic, many hospitals are becoming over-crowded. They simply cannot handle […] Read More
The Power of Face-to-Face Marketing – Reimagined Virtually
Trade shows are cancelled. Events have been postponed. It is not a world any of us imagined a few short weeks ago. The custom trade show exhibit industry has been hit hard, but the power of face-to-face relationships will be even more valuable when we emerge on the other side of this crisis. At Exhibitus, […] Read More