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Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

Brand Experience

August 28, 2026

How to Plan a Product Launch Event That Builds Momentum

A great product launch does not peak on launch day. It builds toward that moment and keeps the energy alive well after the event ends. The brands that get the most from a product launch event treat it as a campaign with three acts rather than a single show, giving…

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Awards and Citations

July 22, 2026

Exhibitus Announces Design Scholarship Winner

Support of EDPA’s Future Workforce Initiatives Continues Through Scholarship and Internship Programs Atlanta, Georgia 22 July 2026 – Exhibitus ...

Events

July 20, 2026

Best Experiential Marketing Agencies for Multi-Event Programs

On the show floor, a single booth and a year-round program can look like the same work, but behind the scene they are nothing alike. The best exper...

Brand Activation

July 8, 2026

Brand Activation Success: A Guide for Marketing and Event Teams

A banner impression lasts about a second. A live brand experience can stay with someone for weeks. When people step inside a brand’s environm...

Ex/blog

Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

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