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Keep Your Customers Close, Prepare to Thrive | September 17
Three Emotional Pillars of Relationship Selling
Selling a product is complicated. Take the seemingly simple act of buying a tube of toothpaste. I
Read More Keep Your Customers Close, Virtual | July 02
The Value of Virtual
Event managers are all too familiar with the challenge of justifying the value of trade show participation to company executives, some of which who have sticker shock over the cost. Getting the budget required to attract the attention a brand deserves can be challenging, since much of the expense is incurred before a show opens […] Read More