Determining Trade Show Success – Tip #1
Your last trade show was a grand success, or was it? Your team designed an exhibit that drew
Read MoreBuilding the Right Relationship with Sales
Over the past decade, the sales process has evolved from “let me show you the benefits of my products” approach to one of relationship-building. Relationship selling in today’s world is critical. Sales representatives must seek to build a strong partnership with a potential buyer, or risk the competition doing so. As the relationship grows, the …
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Do You Have a Seat at the Right Table?
There’s no denying that the COVID pandemic has brought many changes to the workplace. But even before the virus consumed the world as we knew it, many corporations realized that the most engaged employees were ones that understood how their role and their performance contributed to the company’s bottom-line success. The hierarchal structure in the …
Paint the Picture with a Story
Companies that offer custom trade show exhibits in a face-to-face marketing environment understand the value of relationships, recognizing that relationships built on knowledge and understanding are critical to a successful exchange of a product or service for monetary gain. In worlds gone by, marketers developed their messages to convince customers of the many “bells & …
Questions…As We Ponder Resilience – III
In December, Exhibitus began a three-part webinar series entitled, Pivot & Thrive. The first webinar focused on RESILIENCE, and what that means to individuals, the exhibit industry and to the many trade show booth design companies. As discussed, exhibitors as well as exhibit companies are all looking for ways to manage through the current economic …
Familiar Aspects of Face-To-Face in Virtual Environments
By May of 2020, the world had come to understand that live trade shows would not be held for the foreseeable future which is a struggle for most trade show booth design companies. Gone was the possibility to meet large groups of customers and prospects face-to-face with solutions designed to help accomplish business objectives. It …
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