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Exhibitus is Honored with Best of the Best Sizzle Award Winners
Exhibitor Group, the publisher of EXHIBITOR magazine, recently announced that Exhibitus’ 2019 Easy
Read MoreHow to Promote Your Next Trade Show Exhibit for Maximum Reach
It is important to create a strategic plan for your next trade show exhibit that incorporates promotion, day-of interest, and following up on leads afterward. An experiential marketing strategy with a customizable trade show exhibit will help you gain brand awareness, attract visitors, and make a lasting impression on your target audience. Find out how …
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5 Awesome Tech Ideas to Add to Your Next Trade Show Exhibit
In this highly digital age, technology is all around us, and you can develop strategies on how to best incorporate technology through experiential marketing. Companies rely on technology to represent their brand, generate awareness, and increase customer loyalty. When it comes to planning out your next trade show experience exhibit, make sure to develop sound …
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Add Trade Show Value with Creative Booth Design
Exhibiting at a trade show puts your brand in front of people who may not have found you otherwise. Successful engagement through an informative, need-focused conversation turns prospects into established, valuable customers. Nothing is worse than investing funds in an exhibit space, only to leave without generating enough qualified leads to meet your program’s goals …
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Prepare Your Exhibit Staff – Tip #2: In-Depth Training
As mentioned in Prepare Your Exhibit Staff – Tip #1, a compelling, on-brand design of your trade show exhibit is the first step to successful engagement in a face-to-face marketing environment. But the first step is not what will ensure you cross the finish line with a stack of leads to convert to sales. …
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Include Sales Opportunities in Your Measurement Program – Tip #2
Before computers ruled, Return on Investment, known as ROI, was one of the few measurements that evaluated business decisions. With today’s analytical capabilities, measurement of trade show ROI has become king, both for determining strategic activities and then evaluating progress. For measurement programs to provide useful information that can improve a marketing campaign, objectives need …
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