resources
7 Ways to Use Video to Improve Booth Engagement
Trade show exhibits have evolved past the simplicity of a few tables, chipper sales representatives
Read MoreCan Simple Storytelling Increase Engagement?
Stories are everywhere, from books to brunch conversations to blockbuster movies. They’re one of the most effective ways to connect with people, even when it comes to custom trade show exhibits. Companies looking to boost their trade show ROI can do so using proven storytelling tactics. By creating a shared experience, your brand messaging has […] Read More
Preventing Trade Show “Technical Difficulties”
There are a few things that can make or break a trade show event, and technical difficulties lead the way in unexpected setbacks. Unfortunately, the best trade show booth design won’t make the impact you’ve worked hard to achieve if your images won’t display on the monitor, the sound isn’t working or you can’t connect […] Read More
Emerging Trends in the Trade Show Landscape
Technology has come a long way in the past 25 years, changing the way we communicate, do business and go about our day-to-day activities. While computers and cell phones were fairly limited in their capabilities in 1992, they since have found their way into nearly every aspect of our daily lives and are changing the […] Read More
3 Ways to Use Technology in Your Trade Show Exhibit
Technology continues to advance every day, connecting companies across countries and colleagues wherever they work. Technology is also connecting businesses and prospects on the trade show floor. Event marketers are making the most of today’s technology at trade shows by incorporating interactive elements into their exhibit spaces and product demonstrations. Your company can use technology […] Read More
Four Ways Snapchat Can Attract Attendees to Your Custom Environment
In the age of social media, news spreads like wildfire. Information can spread further and faster than it ever has before in history. The digital revolution has become a brilliant marketing tool and businesses such as trade show booth design companies are taking notice. Everyone knows the power of social media giants like Facebook, Twitter […] Read More