When it comes to promoting your brand, you want to incorporate a multi-pronged approach that highlights your products or services in interesting and unique ways. Many brands are moving away from traditional marketing strategies and incorporating more valuable and strategic opportunities like experiential marketing. Brands are looking at forward-thinking solutions, including experiential marketing and engagement marketing, to build brand awareness and increase customer engagement. Learn how to stand out in a crowded marketplace with an innovative marketing strategy that truly engages with your target audience and showcases your product or service through an all-inclusive marketing strategy.
Experiential Marketing Explained
Experiential marketing involves creating memorable experiences or promotional events that involve direct interaction with current and potential audiences. Reach your brand objectives and boost your image by planning meaningful interactions at events like trade shows, exhibitions, conferences, presentations, and more. Each brand should have a unique strategy for experiential marketing where brand representatives can interact directly with a target audience. Planning for such an event goes beyond organizing, promoting, or designing the physical structure. Experiential marketing involves an interactive promotional experience that leverages the in-person opportunity to create a connection point with customers.
What Makes Experiential Marketing Important for Brands?
When a brand develops a themed exhibit, display, or trade show exhibit, they have opportunities to stand out from the crowd. Whether online or in person, these events create opportunities for customers to interact with representatives who know the benefits of your product, service, or organization. Experiential marketing blends strategies for connecting with both future and returning customers. You can also glean a lot of important and informative data from the event for a data-driven approach to inform future plans. Brands can see the value in this approach thanks to its quality personalization efforts, whether this takes place in a small webinar or a large-scale international trade show.
5 Benefits of Experiential Marketing for Brands
Experiential marketing provides a wide variety of opportunities for your brand. Here are five examples of how your brand can benefit from an experiential marketing strategy with Exhibitus.
Build Brand Awareness through Events
Building brand awareness starts even before the event itself begins. An experiential marketing strategy focuses on how to best build your brand’s presence before, during, and then after the event. Brand awareness at various events offers visible engagement points that also provide you with data that confirms its influence on the return on investment. No matter what market you are in, your prospective and current buyers are likely inundated with options. An experiential approach helps your brand stand out in a crowded field and gives you a chance to earn their loyalty and trust.
Level Up Your Brand’s Engagement Marketing
Developing and implementing engagement opportunities provides brand representatives a chance to interact in person with potential buyers or customers, thus creating a more lasting impression. Taking part in a particular event, like a trade show, is the perfect chance to create a strategy that helps you meet your goals. If you need to generate new leads, experiential marketing can help you reach your target demographic. Selecting the right event for your brand goes a long way to attracting new customers and engaging them with your product and services.
Spread the Buzz through Event Attractions
Another way to level up your brand’s event marketing is through strategizing attractions that will catch the attention of your target demographic. Whether you create an interactive exhibit or incorporate technology into your trade show booth or event space, this type of engagement helps gain insights into prospects and current customers, and how to stay relevant with them. A memorable event for your brand can help advance your reputation, as those who interact with your brand share their experiences with others.
Establish Your Brand as a Thought Leader
Learn how to make a lasting impact and gain recognition for your brand with innovative experiential marketing solutions. This is a great way to highlight your brand’s positive influence so you can target your guestlist for the best return on investment. The more customers interact with your brand, the more they come to trust what you have to offer. A combination of social media and long-form content can capture your audience’s imagination. You want customers to think of your brand as a thought leader and demonstrate how your products or services show that you are experts in your field.
Grow Sales and Leads through Each Event
Research demonstrates that brands who engage in innovative ways with their customers’ experience an increase in growth when they host more events. In order to grow sales and leads, you must have a well-developed event marketing strategy where people form connections with your brand team, products, and services. It is also important that you learn how to accurately measure the success of your marketing program. To effectively show the value for investment for events, you need to connect various event matrices back to established company, brand, and sales goals.
What Can You Offer in Experiential Marketing
A holistic experiential marketing program might look different depending on your brand and your ROI marketing goals. Whether you connect through a web-based interface with online events, offer live-streamed events, or establish physical event spaces, you want to determine how to best reach your target audience where they’re at. Help your brand find new ways to rise above the noise and gain the exposure you’re looking for in an oversaturated field. A bold event marketing campaign can truly wow your target audience while still allowing you the space to stay on brand. Your event presence should revolve around telling the story of your brand and allow customers to visualize how they fit into the story. Defining and clarifying your brand messages before an event will help strengthen your overall event marketing strategies and guide your engagement in person.
Here are some examples of what you can offer in event marketing to help drive demand to your events, along with increasing brand awareness and customer loyalty.
- Exclusive Sneak Peeks
- Showcase Product Lines & Services
- Create a Network of Influencers & Partners
Don’t Know Where to Start? We’ll Help You with Your Next Event!
As experiential marketing becomes a staple for innovative marketing solutions, our team at Exhibitus is here to assist you. As your experiential marketing partner, we can help you get started on your next event and work with you to develop a marketing plan that best addresses your goals. Our accomplished marketing team has experience and expertise in experiential marketing, engagement, and live events and can help you better promote yourselves to your target audience.
At Exhibitus, we provide you with the necessary support through the creative process to help ensure your event is a success. We want to partner with you to make a lasting impression. Our team of creative designers and marketing professionals recognizes the value of success through collaboration at Exhibitus. Contact us today to learn more about how our experiential marketing services can support you.