Trade Shows in Atlanta – A Guide for 2019
Georgia’s capital is home to countless trade shows thanks to its numerous hotels and legendary
Read More6 Trade Show Games that Attract
Standing out is one of the biggest challenges companies face on the trade show floor. Trade show managers decide to buy or rent a booth through trade show booth rental services, designing the space to appropriately represent the brand and creating messaging that resonates with target audiences are top priority. But an enticing exhibit isn’t …
Don’t Make These 10 Trade Show Exhibit Mistakes
From choosing the right trade show booth rental to determining event ROI, marketing managers juggle a lot of moving parts. With so many responsibilities, it is easy to make mistakes and not learn from them until it is too late. That’s why we have created this list of the top ten event mistakes to help …
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Building a Trade Show Budget? 15 Things to Consider Before You Begin
One of the most difficult—yet important—tasks marketing and event managers face is putting together a budget for a trade show program. Determining trade show ROI from last year’s activities is an important piece of information to review. But it is more important to begin the process by setting goals for the entire program, based on …
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7 Money-Saving Tips to Improve Your Trade Show ROI
When determining your trade show ROI, every cent counts. Keeping a meticulous record of trade show costs can help you prepare for next year’s show schedule and program budget. Plus, staying on top of your invoices can uncover mathematical errors or typos that could, unknowingly, impact your bottom line. Here are some tips to save …
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5 Factors to Consider When An Agency is Involved
For face-to-face marketing programs to reach their objectives, many different skill sets are required. Most companies deal directly with a face-to-face marketing agency (“Face-to-Face”) that can provide a complete package of event capabilities, from architectural design to graphic messaging to interactive exhibit design – all wrapped with measurement criteria to determine results. However, certain companies, …
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