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A Guide to Building Your Perfect Trade Show Program
The makeup of your trade show program speaks volumes about your goals and the trajectory of your
Read More4 Unique Ideas for Post-Show Communication
Although sealing the deal with your trade show leads is the goal of post-show follow up, rarely does that happen in just one email or phone call. With all of the hard work you put in to the show—from your trade show exhibit design to your keynote presentations—communicating with your leads once the dust settles …
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5 Ways to Engage Attendees at Trade Shows
Considering that 4-out-of-5 attendees are existing or potential customers for exhibitors, trade shows offer a chance to form or enhance relationships and increase a company’s opportunity for success. . Ultimately, event managers must understand and prove their trade show ROI. That process starts by engaging and converting visitors in an environment that offers many other …
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A Manager’s Guide to Surviving A Trade Show
Whether you’re a newcomer or a seasoned veteran, it’s no secret your preparedness plays a great role in a trade show’s success. From trade show exhibit design to staff training, you have a lot of responsibilities, and keeping tabs on all of the moving parts while in the midst of a show can be overwhelming. …
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The Ultimate Follow-Up Checklist for Trade Show Managers
According to Salesforce, the world’s most popular customer relationship management software, a shocking 80 percent of exhibitors don’t follow up with leads after a trade show. In one of their recent studies, if a salesperson reached out at all, it often took 50 days. It’s likely that after that much time has passed, the lead …
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9 Key Questions to Ask Before Hiring a Trade Show Exhibit Design Firm
If you’ve landed on this blog, you are most likely considering hiring a design firm to create your custom trade show exhibit. As with any major business decision, due diligence is a crucial process for identifying the right partner. It is likely the design experts you are interested in provide more than extravagant exhibits. Most …
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