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Design Trends for Island Displays in 2016
Having an eye-catching design is one of the most effective ways to reach an audience of thousands in
Read MoreHow to Appeal to Your Attendees’ Five Senses with Your Next Custom Island Display
Using a custom island display for your trade show exhibition is a savvy marketing tactic. Making sure that environment appeals to your attendees’ five senses is the next step if you want to increase foot traffic to your custom trade show exhibit and acquire more business as a result. Here are a few tactics you …
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Finding the Best Lighting Solution for Your Custom Environment Design
Architectural style, visual language and artwork can set a mood, provide an atmosphere and set the stage to tell a story. Environmental designers use these elements to encourage conversation, education and make a lasting impact in exhibit spaces. But without one of the most essential elements of this checklist, things can fall flat in a …
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Why You Should Invest in Custom Booth Displays
Thousands of companies participate in trade shows every year. They all share one common goal: to attract the interest of attendees, generating leads for their sales team and ultimately have a positive impact to the bottom line. But consider the experience on the trade show floor from the attendee’s point of view. Picture yourself as …
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Falberg’s Interview: “Improving Your ROI Through Smart Design” – Part 1
Events in America, the most comprehensive database of professional events and trade shows in the USA and Canada, interviewed Brad Falberg, President of Exhibitus, a trade show booth design company, at ExhibitorLIVE in Las Vegas in late February 2016. In this video interview, Falberg talks about the value of design — and how design-focused exhibitors often outperform …
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Planning an Effective Exhibit Experience
So you are ready to take your show on the road! Maybe you are a seasoned event planner for a large company and you want to promote a new product or service; or perhaps you are brand new to event planning and are unsure of where to start. No matter which camp you fall into, …