Invincible Island: Understanding the Science of an Exhibition Floor Plan
When it comes to the layout of your custom trade show exhibit design, understanding the science
Read MoreThree Trends in Tradeshow Design at the Forefront for 2017
Trade shows are a staple of the annual marketing mix but events, like other marketing efforts, need to be updated every year. Over the course of a year, various factors can influence the need for a refresh, from major industry fluctuations to changes in the company’s business model. Attendee’s expectations can also change over …
Continue reading "Three Trends in Tradeshow Design at the Forefront for 2017"
Exhibitus Unveils the “Art of Interaction” at EXHIBITORLIVE
Company Will Showcase How Design and Engagement Create Memorable Attendee Experiences At EXHIBITORLIVE 2017, Exhibitus will introduce the “Art of Interaction,” the company’s engagement approach that creates experiences designed to capture trade show and conference attendees’ imagination, challenge their thinking and empower them to action. “For the exhibit industry, to engage is defined as ‘to establish …
Continue reading "Exhibitus Unveils the “Art of Interaction” at EXHIBITORLIVE"
3 Ways to Save the World with Your Trade Show Exhibit
Trade shows are an essential part of marketing for business. Yet, the trade show industry is oftentimes considered one of the least environmentally-friendly industries in the world. Convention centers typically have large physical footprints and hosting trade show events consume an ample amount of energy. Given the scale of a trade show convention center, it …
Continue reading "3 Ways to Save the World with Your Trade Show Exhibit"
5 Top Tips for Incorporating Music in Trade Show Environments
There are many important things to consider when designing your trade show exhibit experience. Awe-inspiring custom trade show exhibits, brand-affiliated color themes, and thoughtful, effective lighting options are just a few of the essential elements to think about. But what about trade show marketing strategies that incorporate music in your custom environment? If you decide …
Continue reading "5 Top Tips for Incorporating Music in Trade Show Environments"
Cool Custom Islands Incorporate LED Lighting
So you’ve mapped the perfect layout and designed eye-catching graphics—but have you thought about how you’ll illuminate your custom trade show exhibit? Without a creative lighting strategy, the best visuals in the world can get lost amidst the sea of competing vendors. Exhibit lighting is a powerful tool that sets the tone for your whole …
Continue reading "Cool Custom Islands Incorporate LED Lighting"