Planning an Effective Exhibit Experience
So you are ready to take your show on the road! Maybe you are a seasoned event planner for a large company and you want to promote a new product or service; or perhaps you are brand new to event planning and are unsure of where to start. No matter which camp you fall into, planning ahead always ensures an effective, valuable exhibit experience.
A great experience starts with the right trade show display. Many event marketers are choosing to go with a custom inline design. These are some of the most successful exhibit types being used today, and one of the most cost-effective as well. And when you’re planning for a major marketing investment, the marriage of success and cost-effectiveness is an event marketer’s dream come true.
Here are a few ways to ensure your custom inline design increases your visibility and profitability, resulting in an effective exhibit experience.
Boost Brand Awareness with a Well-Designed Custom Inline Exhibit
One of the best ways to gain visibility and draw more convention attendees to your exhibit is by using a custom inline exhibit created using a sound design process.
One proven approach is Smart Design. Smart Design is a process that brings together everything that is unique about your brand into the plans for your exhibit space. Using this strategic information, a team of design experts and skilled craftsmen can build a custom-designed inline exhibit to your specifications.
Using Smart Design is a great way to guide collaboration between your team and the team at your custom exhibit design house. Working together every step of the way ensures that you receive a one-of-a-kind exhibit that captures the attention of attendees.
An Effective Exhibit Experience Includes Measuring Results
Another way to ensure successful exhibit results is through the use of streamlined data-gathering. Through the data-gathering process, you’ll be able to evaluate every aspect of your exhibit, including the strategic placement of engagement opportunities to facilitate more effective interactions with visitors.
A results-oriented approach includes identifying meaningful metrics and using them to guide the decision-making process for your marketing initiatives. Relevant metrics allow you and your company to evaluate the impact of your custom inline exhibit. Using this approach, you’ll want to answer questions like:
- “How many prospects visited my exhibit booth and participated in our “call-to-action” activity?”
- “How many leads were generated by our trade show activity and what percent resulted in additional revenue for the company?”
- “Did we contribute to the company’s overall profit since salespeople and executives could see a concentration of customers and prospects in one place and did not have to travel to many locations?”
- “Did we gain additional awareness for our company through media coverage at the show, avoiding the need for an expensive advertising campaign?”
Based on the data, you many adjust the size of an exhibit, change what trade shows you attend the following year or add more engaging activities to better support booth staff interactions with attendees.
Want to learn more about how a custom exhibit design house like Exhibitus can help you achieve great results from your next expo? Call us today at 800-770-4392 and let’s start planning for your success!Tweet
July 29, 2016