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Why Color is Important for Attracting Customers to Your Next Island Display
When you see a brilliant marketing campaign, do you think of color as being the initial element that
Read MoreWhy Should I Consider Trade Show Marketing?
The prospect of marketing your business at a trade show can be an expensive venture to consider. The cost of renting the space for your custom trade show exhibit and creating an exhibit display can add up quickly, making you wonder if the investment is worth it. However, looking at the trade show ROI reported …
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Top 3 Ways to Attract New Eyes at Your Next Trade Show
Thousands of corporate buyers, purchasing agents and other decision-makers attend trade shows every year. Many of these professionals attend the same trade shows each year while others are new to the circuit. In both cases, they’re looking for the latest innovations in product development or the perfect enterprise solution for their company. Therefore, every brand …
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The Checklist Every Trade Show Exhibitor Needs
Trade shows are a prime opportunity for companies to connect with prospects. Once you and your marketing team determine which events offer the biggest bang for the buck, it’s time to get down to details. Most event marketers use some type of tactical checklist to help them plan their event. And this is important, because …
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Which Type of Trade Show Exhibit Attracts Prospects?
A plethora of options await companies seeking to elevate their presence at industry trade shows. These days, trade show marketing is not simply about the types of shows companies can participate in. It’s about choosing how best to position brands to capture the attention of attendees, generate leads and achieve corporate objectives. Different types of …
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Bad Design Hurts…
Just ask Steve Harvey! At this year’s Miss Universe contest, he misread his cue card and announced the winner incorrectly. The next few minutes, as the crown was taken from Miss Columbia’s head and placed on Miss Philippines’, were certainly embarrassing for Harvey and surely heartbreaking for Miss Columbia. What went wrong? We can’t say …