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3 Ways Tradeshows Can Maximize Your B2B Marketing Strategy
In-person events like tradeshows are a valuable tactic for B2B marketers, but you have to approach
Read MoreMost Common Mistakes When Creating a Custom Environment
Exhibiting at an industry exhibition or trade show offers certain advantages over other marketing activities. These types of events give prospects a chance to see products up close and take part in hands-on demonstrations. They are also an ideal environment for company representatives to engage with prospects and strengthen relationships with existing clients. However, it …
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Understanding the Critical Success Factors for Event ROI
The three essential elements of any successful tradeshow marketing event are: The Right Participants The Right Message The Right Action Getting these right will deliver a positive return on the investment your company has made and will provide you with results you can measure and use to continually improve your program. The Right Participants You …
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Event Marketing Trends to Take Advantage of in 2017
Trade shows are a great way to increase brand awareness and drive sales, but the way people visit and experience these events is always changing. The way to keep up and keep attendees interested in your company is by understanding current event marketing trends. While the focus used to be on premium giveaways, laptop product …
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Best Practices for Trade Show Lead Management
A custom designed trade show exhibit is sure to generate a flood of prospects to your brand. The question quickly becomes what to do with all those leads. Many think lead management begins after the trade show, but it actually begins before the doors to the show floor open. Having a robust lead management system …
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How to Use Facebook Live to Promote Your Next Tradeshow
If you’re looking to increase your audience reach at your next trade show, look no further than social media to get the job done. An innovative trade show booth design will amplify your brand’s personality on the trade show floor, and streaming on Facebook Live will take your trade show event and project to millions …
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