Engage More Customers with “Smart Design”
It’s true! The design of your trade show exhibit influences your ability to engage and connect with customers. “Smart Design,” based on collaboration, empathy, and the understanding of human behavior, is a process that helps net a positive trade show ROI by assuring that the design will effectively reach your target audience, while meeting company objectives and goals.
Engagement also plays a critical role in the exhibit environment. On a crowded trade show floor, creating an interactive engagement using Smart Design helps you stand out from the competition. It’s no longer enough to set up a product display or description of your services. Technology, experience opportunities and human behaviors are all influencing marketing success.
If you’re looking to better engage with current and potential customers, here’s how Smart Design can help.
Tell a Story
Storytelling is one of the most effective ways to connect with people on the exhibit floor. It allows you to entertain while you educate, generating a shared, memorable experience. When your prospects are absorbed into the narrative, your brand message is unforgettable.
Gone are the days of just demonstrating your product’s capabilities. Instead, take the time to understand your customers. What do they need? What challenges are they facing? These answers help you tailor the benefits to the customer’s problems.
Interactive displays and engagements illuminate your company’s story. Blending technology with the presence of company representatives keeps prospects engaged. It also opens up opportunities to answer questions and explain the benefits of your product or service.
Bring the Details to Life
Tactile learning is defined as understanding a concept through touching or doing. Giving prospects products they can touch and manipulate stirs their natural curiosity about your exhibit display, which also improves memorability.
This is especially useful if what your company does is too complicated to explain verbally. Support your storytelling efforts with tactile learning to increase interest and engagement in your products.
One way to do this is through radio-frequency identification (RFID) technology. The most popular use is for attendance tracking, but it’s also making its way to the booth itself. Using electromagnetic fields, the technology offers a tactile experience to visitors. Through an interactive, self-guided experience, monitors instantly display detailed information about complex products. RFID chips and tags are programmed to recognize one another, displaying information that can be reviewed and discussed with booth staff.
Measure What Matters
As an award-winning custom exhibit house, we know that design matters. Our eye-catching exhibits help companies capture the essence of their brand, attract prospects and drive business success. Remember that content comes first, and then the technology and design you choose supports your storytelling efforts.
The Results Division at Exhibitus supports our design efforts by measuring your event ROI. We can help identify value metrics, areas for improvement and so much more. To learn more about our custom designs and dedicated Results Division, contact us today at 800-770-4392.Tweet
July 25, 2017