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How to Uncover the Perfect Attendee to Target
The ultimate goal of exhibiting at a trade show is to attract an audience of potential customers to
Read MoreHow Trade Show Marketing Varies Between B2B and B2C
All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result …
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4 Reasons Companies Need a Trade Show Inventory Management & Ordering Tool
A trade show booth design that will attract targeted attendees is the first step to trade show success. If done correctly, the various components of the exhibit will come together to effectively promote the company’s brand and messaging. Thus, it is critical that all pieces, big or small, arrive on the trade show floor for …
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3 Ways Storing Your Trade Show Booth Makes Life Easier
Building a custom trade show booth design that promotes brand and products in the best possible light to target attendees is exciting for a face-to-face marketing team. But having to justify costs associated with the care of that property to corporate management can be challenging. Exhibits must be stored between events, and it is not …
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How to Host the Ultimate Staff Training Session
When preparing for a trade show, one of the key items on your to-do list should be to make certain your booth staff is trained correctly. While some companies have an experienced team that runs their trade show booth at every event, many assemble teams based on the products and services to be promoted, or …
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Refresh Your Trade Show Exhibit with These Killer Ideas
Exhibitors who have attended the same trade show using the same booth for a number of years may find that attendees assume they know what the booth offers and simply walk right on by. Also, in today’s fast moving world, booth designs that were trending a few years ago are now considered ordinary and tend …
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