5 Factors to Consider When An Agency is Involved

For face-to-face marketing programs to reach their objectives, many different skill sets are required. Most companies deal directly with a face-to-face marketing agency (“Face-to-Face”) that can provide a complete package of event capabilities, from architectural design to graphic messaging to interactive exhibit design – all wrapped with measurement criteria to determine results. However, certain companies, […]

5 Types of Attendees You’ll Meet at Your Next Trade Show

Trade shows can be intense experiences. It is a time to showcase your company’s capabilities and gather leads to increase your customer base and grow your network. When it comes down to it, the connections you make can significantly add to your trade show ROI. You will meet a vast array of attendees at your […]

How to Incorporate Video into Your Trade Show Booth

Trade shows are an opportunity to sell yourself and your company. As soon as you agree to your trade show booth rental, you should already be planning to make your exhibit shine among the crowd. Inevitably, incorporating video into your exhibit is one of the easiest ways to stand out. Assuming it is well-produced with […]

Top Exhibiting Tips to Make the Most of Your Event Budget

Your event budget has to cover a gamut of necessary items from trade show booth design, to graphic displays, to giveaways, and much more. So how do you know you’re making the most of your budget and spending the company’s dollars wisely? Here’s a timeline of activities to keep in mind to ensure you’re making […]

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