Watts Water Technologies, Inc. (WATTS), through its family of companies, is a global manufacturer of the broadest plumbing, heating and water quality product lines in the world, and is headquartered in the USA.
Previously, at the Air-Conditioning, Heating, Refrigeration Exposition (AHR Expo), WATTS’ brands were exhibited with a custom trade show exhibit design in different locations. Exhibitus designed a 50x50 rental exhibit with a large hanging structure to identify the WATTS exhibit from afar. Under the main WATTS banner, smaller hanging signs identified the specific brands being showcased in a specific area of the exhibit and included color schemes specific to each brand.
Video monitors throughout the exhibit, as part of the interactive exhibit design, displayed the inner workings of the branded equipment represented in each area, with a central area on the main show aisle that gathered all brands to showcase the connection between equipment.
“The presence of WATTS’ suite of well-known brands in one place helps to strengthen our market visibility and positions us as a leader in complete heating and water management solutions. Our customers walked away with a better understanding of our ‘greater’ WATTS value proposition,” said Chris Jamieson, Vice President, Marketing Business Development, Americas & Europe.