Bank Central Asia
Bank Central Asia (BCA) is the largest financial institution in Indonesia, serving bank customers throughout Asia/Pacific through its branches in Singapore, Cayman Islands, Dili (Timor Leste), Hong Kong and Shanghai.
SIBOS is the world’s premier financial services event. Every third year the annual conference and exhibition is held in the Asia/Pacific region. In 2018, Sydney, Australia hosted the event, a gathering of more than 8,000 attendees.
For BCA, exhibiting at SIBOS with a custom exhibit design when it is held in APAC is critical for supporting and building partner networks needed to participate in the transactional world of global banking.
A primary design goal for the custom trade show exhibit included welcoming meeting spaces, both open and and private.
Also, BCA wanted to pay homage to its Indonesian culture. By using Batik designs with silhouettes of Wayang puppets, Exhibitus was able highlight and pay homage to the Indonesian culture.