4 Ways to Improve the Experience of Exhibiting Internationally

No matter how many trade shows a company has attended domestically, going overseas with a custom trade show exhibit is an entirely different experience that comes with a unique set of challenges.  When exhibiting internationally, attendee experience and expectations, as well as cultural norms, are all different than those in the United States. As a […]

4 Tips for Creating the Perfect Trade Show Agenda

One of the key components of success at a trade show is preparing well ahead of time.  A carefully crafted trade show agenda can ensure that no time, money or energy is wasted. While hiring an experienced exhibit firm to handle trade show services can help significantly with preparations, a detailed agenda that guides both […]

Top 5 Awards You Should Consider for Trade Show Exhibit Design

Whether a company sticks to trade show booth rentals or invests in a custom booth to highlight their brand at a show, design is one of the most important elements required to catch the attention of targeted attendees. Furthermore, custom exhibit designs that stand out and produce the desired marketing results can be eligible for […]

Helpful Tips for Leveraging Video at Your Next Trade Show

Although capturing events on camera has been around for decades, it has never been this easy. Today, high-quality videos only require a smartphone and basic editing technology.  In fact, it is so easy that the total number of video posts on social media has increased by 75 percent globally and 94 percent across the U.S. […]

How Trade Show Marketing Varies Between B2B and B2C

All trade shows are not created equally. Knowing the difference between a business-to-business (B2B) trade show and a business-to-consumer (B2C) show, is key to marketing to the right targets and creating the appropriate messaging for that audience. Regardless of the type of show, efficient marketing strategies at B2B and B2C trade show events can result […]

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