Whether you’re headed to your very first trade show or you have years of exhibit experience behind you, as an event marketer you’re always looking for ways to boost traffic and increase lead generation.
In order to stand out from the crowd, you need an exhibit that attracts the eyes of attendees, while also staying within your company budget. A custom inline design for trade shows is the perfect solution for event marketers looking for a fresh, fun way to approach their next trade show event.
Even if your custom inline is smaller than a typical trade show island design, this isn’t necessarily a bad thing. Using these four fun tips to make the most out of every square inch available to you will turn your next inline into a lead magnet.
Use Color to Attract Attention to Your Inline Exhibit
One of the easiest ways to draw attention to your exhibit is through the use of color. Studies have shown time and time again that certain colors and combinations provoke specific emotional responses from people.
You can stick to your company’s established color scheme if your brand is well-known and you want your customers and prospects to easily recognize your presence; or if you are promoting a new campaign or service, you can try branching out by using a modified or completely different palette that will capture the eyes of attendees and increase their interest in learning more about you or that specific offering. Whatever direction you choose, color choice can have a significant impact on how many people notice your exhibit and how many will make their way over to you.
Use Lighting to Warm Up the Look of Your Inline Exhibit
One of the most important design decisions you’ll make regarding your inline exhibit is your choice of lighting treatment. Trendy light fixtures, such as LED light boxes, capture attention on the floor, while using warmer lights inside your booth make it an enjoyable space, creating an inviting atmosphere that will draw attendees to you. And when you have more visitors, you will have more opportunity to build relationships with those targets who are qualified to do business with your company.
Take a Tech-Savvy Approach to Your Inline Exhibit
As an event marketer in the 21st century, you can’t afford not to be tech-savvy. As our world becomes more and more digital, taking advantage of tech trends in trade show presentation has become a lead generation goldmine.
Current trends, such as touch-screen technology, phone charging stations or digitizing all of your handout information are a few great ways to capture the attention of prospects. With 64% of American adults owning a smartphone, appealing to your prospects’ interest in cutting-edge technology is an effective way to make your exhibit a lead magnet.
Get Social with Your Inline Exhibit
Perhaps the most powerful advertising tool available to event marketers today, social media platforms are the one-two punch of trade show marketing and presentation.
Everyone knows about the powerhouses like Facebook, Twitter and Instagram, but fewer companies have utilized outlets like Snapchat and Periscope. Not only does using these apps make your company more relevant, it also allows attendees to actually do some of your advertising for you.
And one of the best things about this particular lead generation method is that there is little to no space needed, and with a custom inline design, the more space you can save while still drawing in the masses, the better!
Ready to up your custom inline design game? Contact Exhibitus today and let us help you get started!