resources
Your Staff is Essential for Obtaining, Measuring & Reporting Great ROI on Your Events!
It is a demonstrated fact that a well-trained staff delivers higher event payback. Do you know
Read MoreEmerging Trends in the Trade Show Landscape
Technology has come a long way in the past 25 years, changing the way we communicate, do business and go about our day-to-day activities. While computers and cell phones were fairly limited in their capabilities in 1992, they since have found their way into nearly every aspect of our daily lives and are changing the …
Continue reading "Emerging Trends in the Trade Show Landscape"
The Industry Terms You Need to Know for Event Marketing
Are you new to the trade show industry? At first, the industry terms that fly around the event marketing space can be confusing. Fortunately, you can learn the basics of trade show marketing after attending a show or two. Before long, you will know what each term means, and understand how it impacts your …
Continue reading "The Industry Terms You Need to Know for Event Marketing"
Exhibitus’ Client, Toshiba Global Commerce Solutions, Wins Platinum Hermes for Engagement Experience
Exhibitus Also Honored for its “Go…” Advertising Campaign *** Atlanta, Georgia (PRWeb) 25 May 2017 – Exhibitus, a trade show booth design company, announced today that the company’s client, Toshiba Global Commerce Solutions, Inc. (Toshiba), has received a platinum Hermes Creative Award for its interactive exhibit design at the 2017 National Retail Federation (NRF) exhibition …
Outdoor Exhibits 101
Outdoor trade shows and events give businesses the opportunity to interact with potential customers in creative and unique ways that aren’t possible in the indoor space. However, in order for attendees and your staff to have the best possible chance for positive interactions, it’s important that your trade show design considers all aspects of the …
The Value of Staff and Stakeholder Surveys
Staff and Stakeholder surveys are one of the most valuable measures of event effectiveness. They provide “internal customer feedback” for your events. This critical information should be a cornerstone for any well-run event marketing program. These surveys serve to measure the perception of event marketing effectiveness among those who worked or funded the event. Often, …
Continue reading "The Value of Staff and Stakeholder Surveys"