resources
Engage More Customers with “Smart Design”
It’s true! The design of your trade show exhibit influences your ability to engage and connect
Read MoreThree Factors That Will Make or Break the ROI of Your Event
At the core of event success measurement are three critical factors that provide the template for a compelling data set that will pique the interest of executives ultimately responsible for the experiential marketing activities at your company. These must-have “critical success factors” are: Attracting enough of the right people to your exhibit or event, that …
Continue reading "Three Factors That Will Make or Break the ROI of Your Event"
Give Them Six Seconds of Eye-Catching Graphics
A typical trade show floor offers many opportunities and distractions! It is estimated that you have six seconds or less to draw the attention of the audience you want to attract. Using images that catch the eye and crafting your message into a few concise words are key to getting targets to step inside your …
Continue reading "Give Them Six Seconds of Eye-Catching Graphics"
Preventing Trade Show “Technical Difficulties”
There are a few things that can make or break a trade show event, and technical difficulties lead the way in unexpected setbacks. Unfortunately, the best trade show booth design won’t make the impact you’ve worked hard to achieve if your images won’t display on the monitor, the sound isn’t working or you can’t connect …
Continue reading "Preventing Trade Show “Technical Difficulties”"
Tips for Event Staff to Make the Most Impact
Your event staff at trade shows have only seconds to engage with prospective clients or risk losing them to the sea of competitors on the exhibit floor. In order to generate a positive trade show ROI, it’s important that your team understands the unique aspects of trade show selling. At the end of the day, …
Continue reading "Tips for Event Staff to Make the Most Impact"
What You Need to Know About Promotional Products for Your Next Event
Frisbees, pens, keychains and koozies: these are the same old “keepsakes” you get at every event. You’ve probably experienced receiving other uninspired, branded promotional products at an exhibit, only to leave them behind in the hotel room or in the trash. While some people think giveaways are an outdated marketing strategy, the right kinds of …
Continue reading "What You Need to Know About Promotional Products for Your Next Event"