New Design Director brings a vision of innovation and collaboration, along with award-winning design experience
Atlanta, Georgia (PRWeb) 19 November 2015 – Exhibitus today announced that Matthew Beck has been promoted to Design Director. In this position, Beck will manage the company’s team of exhibit design experts, as well as work directly with clients to evolve the company’s “Design Matters” approach to exhibit marketing.
With over a decade of design experience, Beck began his career as a Yacht Designer where he specialized in the interior and exterior styling of large pleasure craft, some of which have won international yacht design awards. As Senior Exhibit Designer at Exhibitus since 2012, Beck has created award-winning designs for clients, including Kawneer and Yamaha.
“At Exhibitus, we live by the philosophy that “Design Matters,” said Brad Falberg, president of Exhibitus. “Matt’s talent and vision for incorporating a design-thinking approach to strengthen brand message and inspire action have been critical to recent client success. We look forward to his leadership as we take the company’s design initiatives to the next level.”
Throughout his career, Matt has been intricately involved in client relationships. His presentations to both clients and prospects have covered topics around the use of design to define brand direction and the integration of design language to enhance attendees’ experiences and inspire action.
Beck will join Falberg in a presentation entitled, “Improve ROI Through Smart Design” at ExhibitorLIVE! 2016, the annual training conference for trade show and event marketers held in Las Vegas. To provide the most successful experiential marketing environments for clients, it is imperative to link design objectives to business objectives, and establish criteria and metrics to measure design and experience performance, including ROI.