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Why Engage with Food in a Trade Show Environment
Let Them Eat Cake! When it comes to attracting attendees to your custom trade show exhibit, one
Read MoreReducing Costs Impacts Profitability $-for-$
Typically, your company attends trade shows with the expectation of securing leads to increase overall sales. But often overlooked is the opportunity that trade shows present to save the company money. Here are four top ways to help impact the bottom line at your next trade show. Schedule Value-Add Meetings Having representatives from various areas …
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4 Emojis that Describe Custom Environment Design
When you make an investment in a trade show exhibit, there are a number of important steps to take in order to arrive at the final product. As with any design process, there is a level of emotional investment that goes into the piece being designed. As an event marketer, many of your responsibilities require …
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4 Fun Ways to Turn Your Inline Exhibit into a Lead Magnet
Whether you’re headed to your very first trade show or you have years of exhibit experience behind you, as an event marketer you’re always looking for ways to boost traffic and increase lead generation. In order to stand out from the crowd, you need an exhibit that attracts the eyes of attendees, while also staying …
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Top 4 Exhibit Metrics that Identify Marketing Success
Although many think that the purpose of a trade show is to get a broad array of product and services in front of a large number of people in one place with the use of custom trade show exhibits, the real value comes from the making contact and building relationships with individuals qualified to do …
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Body Language 101: Understanding How Attendees Are Experiencing Your Environment
Imagine that a convention attendee walks into your trade show exhibit, and you approach them to start a conversation. Everything seems to be going well – they’re drawn to your custom exhibit design, they’re smiling and asking you questions.. By all standards, they seem to be engaged both with you and your exhibit. And yet …
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