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Falberg’s Interview: Improving Your ROI Through Smart Design – Part II
Events in America, the most comprehensive database of professional events and trade shows in the
Read MoreWhy You Should Invest in Custom Booth Displays
Thousands of companies participate in trade shows every year. They all share one common goal: to attract the interest of attendees, generating leads for their sales team and ultimately have a positive impact to the bottom line. But consider the experience on the trade show floor from the attendee’s point of view. Picture yourself as …
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Falberg’s Interview: “Improving Your ROI Through Smart Design” – Part 1
Events in America, the most comprehensive database of professional events and trade shows in the USA and Canada, interviewed Brad Falberg, President of Exhibitus, a trade show booth design company, at ExhibitorLIVE in Las Vegas in late February 2016. In this video interview, Falberg talks about the value of design — and how design-focused exhibitors often outperform …
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Planning an Effective Exhibit Experience
So you are ready to take your show on the road! Maybe you are a seasoned event planner for a large company and you want to promote a new product or service; or perhaps you are brand new to event planning and are unsure of where to start. No matter which camp you fall into, …
Top 5 Benefits of Trade Show Booth Rentals
When it comes to event marketing, making a bold statement with a custom trade show exhibit is a savvy move. However, purchasing an exhibit is not the only option for trade show managers today. Trade show display rentals offer several advantages to event marketers that can really make sense for a program’s bottom line. Here …
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What to Look for in a Custom Island Designer
Trade shows are a significant investment of company resources, so the type of exhibit you use matters. The difference between a custom island design and a generic display booth can be measured in traffic to your exhibit space and the number of prospects generated from that traffic. A custom island is a unique trade show …
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