resources
Sales Opportunities are an Effective Measure of Marketing Success
Marketing as a function has many responsibilities, most of which are aimed at creating sales
Read MoreExhibitus Unveils the “Art of Interaction” at EXHIBITORLIVE
Company Will Showcase How Design and Engagement Create Memorable Attendee Experiences At EXHIBITORLIVE 2017, Exhibitus will introduce the “Art of Interaction,” the company’s engagement approach that creates experiences designed to capture trade show and conference attendees’ imagination, challenge their thinking and empower them to action. “For the exhibit industry, to engage is defined as ‘to establish …
Continue reading "Exhibitus Unveils the “Art of Interaction” at EXHIBITORLIVE"
3 Ways to Save the World with Your Trade Show Exhibit
Trade shows are an essential part of marketing for business. Yet, the trade show industry is oftentimes considered one of the least environmentally-friendly industries in the world. Convention centers typically have large physical footprints and hosting trade show events consume an ample amount of energy. Given the scale of a trade show convention center, it …
Continue reading "3 Ways to Save the World with Your Trade Show Exhibit"
Tips for Finding the Right Trade Show Events for Your Brand
Trade shows are an effective way for businesses to network with prospects and gain new sales opportunities. A custom trade show exhibit design will help you stand out from your competitors, but exhibiting at the right trade show or marketing events is the first step to effectively increasing brand awareness across a broader segment of …
Continue reading "Tips for Finding the Right Trade Show Events for Your Brand"
5 Top Tips for Incorporating Music in Trade Show Environments
There are many important things to consider when designing your trade show exhibit experience. Awe-inspiring custom trade show exhibits, brand-affiliated color themes, and thoughtful, effective lighting options are just a few of the essential elements to think about. But what about trade show marketing strategies that incorporate music in your custom environment? If you decide …
Continue reading "5 Top Tips for Incorporating Music in Trade Show Environments"
Using Customer and Prospect Feedback to Improve Marketing Events
Although trade show ROI and efficiency measurements are important, customer feedback on the value and effectiveness of your events may be the most valuable information you can get. Events are communication and engagement tools with the goal of gaining specific, desirable behavior from participants. This behavior only occurs if participants are persuaded and motivated to …
Continue reading "Using Customer and Prospect Feedback to Improve Marketing Events"