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How to Design Killer Trade Show Graphics

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How to Design Killer Trade Show Graphics

A killer trade show design makes the right first impression for your brand at your next experiential marketing event. Custom trade show experiences effectively engage visitors and promote a brand’s products or services. Stellar trade show graphic messaging can attract attendees, illustrate product features, and help set your brand apart from the competition.

When considering various trade show hero-scale messaging ideas, it is important to always have a solid understanding of marketing goals and what the brand intends to communicate to its audience.

Benefits of Well-Designed Trade Show Graphics

A well-designed visual trade show message will provide a brand with several benefits and address various marketing strategies. From next-level marketing to profit-building, here are a few benefits of designing exceptional graphic design for your next exhibition.


Creative messaging can be used to prominently display strategic branding, such as a company logo, corporate colors, or professional images artistically showing product or customer usage scenarios – all designed to create a strong visual identity.


Draw attendees to your booth with a well-designed backdrop, which can increase the chances of making valuable connections and generating leads.


Consider graphic applications that can be used in a variety of settings, including trade shows, sales and user conferences, for a versatile and cost-effective marketing tool.


A polished and professional trade show creative design will help a company establish credibility and trust with potential customers, partners, and attendees.

Creative Trade Show Graphic Display Ideas

Consider what has worked well in the past and what you would like to do differently at your next marketing event. A creative backdrop for your exhibit should convey a message that aligns with the company’s brand and overall aesthetic. Different materials and textures can add visual interest and help your display stand out. Check out these five creative ideas to consider:

Digital Background Displays

Digital background displays incorporate computer-generated backgrounds that can be utilized in a variety of in-person and digital spaces. A digital background display will signal that your company is innovative and tech-savvy, enticing attendees to learn more about your expertise, products and services.

Tension Fabric Displays

Tension fabric displays are common at trade shows, thanks to their portability and effectiveness. A stretchable fabric material creates a smooth, wrinkle-free surface to display graphics and images for a high-quality, professional look.

Floor to Ceiling Backdrops

Floor-to-ceiling backdrops are vertical displays that extend from the floor to the ceiling of a trade show booth. Incorporate a floor-to-ceiling backdrop for your next event to display the company logo, branding, or other product images and help your brand stand out in a crowded space.

Mood or Accent Lighting & Backlit Graphic Walls

Lighting plays such a pivotal role in the interest and enjoyment of face-to-face experience.  Mood lighting, accent lighting, and backlit graphic walls all offer unique ways to illuminate graphics or images important to your brand and messaging. Backlit graphic walls and stylistic lighting create high-impact and eye-catching displays.

Interactive Background Display

An interactive background display creates space for attendees to interact with the display in some way. This may include touchscreens, motion sensors, or other types of immersive experiences. Consider an interactive background display to showcase a product or service or for gamification of your next trade show exhibit.

Tips for Setting Up a Stand-Out Trade Show Exhibit

Here are some great ways to generate a stand-out trade show exhibit with visual panache.

Know Your Goals for Your Trade Show Event

Incorporate an experiential marketing strategy that touches on various goals for getting your brand’s message across to attendees. Highlight the unique value proposition for the brand through a strategic and well-designed exhibit.

Keep Tradeshow Graphics and Imagery Clear

A clean and simple design can often be more effective than an overly cluttered or busy space. Focus on the essentials that you want to highlight, such as a logo or key messaging. Always use high-resolution images and graphics to ensure the backdrop looks sharp and professional.

Create Simple Headlines & Concise Descriptions for Exhibit Backdrops

Grab the attention of your target audience with simple headlines and concise descriptions. Too much text or information can turn away attendees instead of creating an intriguing and inviting environment to learn more in an interactive way.

Keep Everything On-Brand During Trade Shows

Stay consistent with your branding by using company colors, fonts, and other branding elements for a cohesive and recognizable look. A backdrop creates a focal point for the booth, so it should align with the marketing strategy for the brand.

Get Creative!

Partner with designers like the team at Exhibitus to develop a custom trade show backdrop that addresses all your strategic marketing goals. Highlight products and services with creative and interactive designs that will be memorable for attendees.

Create the Superior Tradeshow Booth with Exhibitus!

Exhibitus and its team of creatives will help you develop a custom trade show backdrop that uses the latest technologies and experiential marketing strategies to engage attendees and build brand awareness for your next event. Contact Exhibitus to learn more and get started with a new and exciting creative plan for your next trade show.