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Events

December 18, 2025

From Budget to Bottom Line: Measuring the Value of Experiential Events

The cost of an experiential marketing campaign plays a defining role in how bold, immersive, and memorable your brand activation can be. These events aren’t background noise. They’re standout moments designed to forge real connections and turn curiosity into loyalty. To make the most of that moment, smart budget planning…

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Measurement

August 4, 2016

Falberg’s Interview: Improving Your ROI Through Smart Design – Part II

Events in America, the most comprehensive database of professional events and trade shows in the USA and Canada, interviewed Brad Falberg, Preside...

Exhibit Design

August 4, 2016

Why You Should Invest in Custom Booth Displays

Thousands of companies participate in trade shows every year. They all share one common goal: to attract the interest of attendees, generating lead...

Exhibit Design

August 3, 2016

Falberg’s Interview: “Improving Your ROI Through Smart Design” – Part 1

Events in America, the most comprehensive database of professional events and trade shows in the USA and Canada, interviewed Brad Falberg, Preside...

Ex/blog

Making Headlines!

From Budget to Bottom Line: Measuring the Value of Experiential Events

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