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Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

Brand Experience

August 28, 2026

How to Plan a Product Launch Event That Builds Momentum

A great product launch does not peak on launch day. It builds toward that moment and keeps the energy alive well after the event ends. The brands that get the most from a product launch event treat it as a campaign with three acts rather than a single show, giving…

Archive Results

Measurement

March 27, 2017

Use the Payback Ratio to Report and Compare the Value of Your Events

A great tool for conveying the trade show ROI is the payback ratio. This is the ratio of the total value of estimated revenue, cost savings and pro...

Engagement

March 20, 2017

3 Ways to Use Technology in Your Trade Show Exhibit

Technology continues to advance every day, connecting companies across countries and colleagues wherever they work. Technology is also connecting b...

Exhibit Design

March 15, 2017

Three Trends in Tradeshow Design at the Forefront for 2017

Trade shows are a staple of the annual marketing mix but events, like other marketing efforts, need to be updated every year. Over the cours...

Ex/blog

Making Headlines!

How to Plan a Product Launch Event That Builds Momentum

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