Double-deck exhibits on a trade show floor go beyond the traditional exhibit space, quite literally elevating to create a larger brand presence for all to see. Having a double-deck exhibit at a trade show or similar event offers several benefits and advantages. Here are five key advantages of utilizing a double-deck booth:
Increased Visibility and Impact
One of the primary advantages of a double-deck booth is its ability to stand out and attract attention. By utilizing vertical space, the booth becomes more prominent, making it visible from a distance and drawing attendees’ eyes toward your exhibit. The elevated platform provides a unique vantage point that can be seen above the surrounding area, which helps increase overall brand exposure.
Maximized Use of Space
Trade show floor space is often limited and expensive. With a double-deck booth, you can maximize your use of the available space by utilizing both the ground and upper levels. This enables you to showcase more products, incorporate interactive elements, or provide hospitality spaces. The additional floor area allows for a more comprehensive, dedicated and immersive experience for visitors.
However, be sure to remain compliant with the American Disabilities Act (ADA) rules and regulations or other governing bodies related to the show location, where the activities on the upper level can also be replicated on the main level.
Versatility and Flexibility
Double-deck exhibits offer versatility in terms of design and functionality. The upper level can be customized to serve various purposes, like product demonstrations or presentation areas. This flexibility allows you to cater to different needs and activities within a single booth, providing a seamless experience for attendees.
Exclusive Space
The upper level of a double-deck booth can also provide an opportunity to create exclusive or semi-private spaces for meetings, negotiations, or interactions with VIP clients. This can enhance the perception of your brand and provide a more intimate and personal environment for conducting business. Having dedicated spaces for private discussions, or “whisper rooms”, can facilitate meaningful conversations and enhance the overall visitor experience.
Enhanced Brand Image
A well-designed double-deck booth conveys professionalism, sophistication, and investment in your brand. The multi-level structure demonstrates a commitment to creating an elevated, engaging and memorable experience for attendees. It allows you to create immersive environments and incorporate high-quality graphics, audiovisual elements, and interactive displays. By presenting your brand in a visually impactful and well-executed way, you can leave a lasting impression on event attendees.
Maximizing Impact with a Double-Deck Exhibits
Double-deck exhibits are effective in creating a larger presence for brands at trade shows and events. This type of structure immediately captures the audience’s attention in a unique and exciting way. Exhibitus is your dedicated partner in crafting distinctive experiential marketing environments , guiding you from inception to fruition. Through seamless collaboration, we transform your individual vision into a captivating trade show experience that leaves a lasting imprint. Our Exhibitus team, recognized for its excellence, offers a wealth of expertise in designing trade show exhibits and experiential events across diverse industries. Contact us now to take your experiential marketing program to the next level.