Espinosa to Play Pivotal Role in Guiding and Expanding Exhibitus’ Experiential Marketing Capabilities and Geographic Presence
Atlanta, Georgia – 19 September 2023 Exhibitus today announced the appointment of experiential marketing veteran Rodrigo Espinosa as Chief Strategist. In this role, Espinosa will be responsible for developing and executing strategies to expand the company’s experiential focus and create brand initiatives to support client growth both nationally and internationally.
Espinosa brings 25+ years of experience in experiential marketing, brand positioning, business development and net-new revenue generation, sponsorship, communications strategy, integrated marketing communications, global leadership, and digital activations. Rodrigo has worked extensively in the technology, automotive, and consumer goods sectors, building innovative brand experiences for industry-leading companies.
“We are excited to welcome Rod to Exhibitus’ executive team. His entrepreneurial spirit, strategic expertise and cultural acumen are the perfect combination to take Exhibitus to the next level of experiential marketing,” said Brad Falberg, President of Exhibitus. “As we expand experiential capabilities and grow our agency approach to brand escalation, Rod’s guidance will be crucial in helping clients achieve strategic marketing objectives that ensure corporate success.”
Throughout his career, Espinosa has been known for pushing the boundaries of brand and audience engagement, with notable award-winning programs for companies such as Facebook, TikTok, Intel, HBOMAX Latin America, Shell, Autodesk, Toyota, Coke, HP, IBM, Jeep, Adobe, Clorox, and IBM.
In addition to his professional accomplishments, Espinosa is an adjunct professor, an angel investor, advisor to start-ups, and a member of the board of the nonprofit organization, Upward Scholars. He is a fromer 17-year member and chair of the Experience Industry Management Advisor Council at California Polytechnic State University, San Luis Obispo. He led the formation and funding of the first experiential innovation lab, housed at the University.
Espinosa holds a Bachelor of Arts in Speech Communication with a Concentration in Journalism from California Polytechnic State University, San Luis Obispo and a Master of Science in Integrated Marketing Communications from Golden Gate University, San Francisco. He resides in Burlingame, CA with his two daughters and maintains his bicultural roots, having split his time between his home country of Peru and California since an early age.
As an author, Espinosa has two upcoming books: “The Flip of Your Business,” which discusses his experiences in evolving organizations and “Two Sunrises,” which delves into his bicultural heritage.