McLaren brings additional strategic innovation and thought leadership to company’s design process ****
Atlanta, Georgia (PRWEB) 08 May 2015 – Exhibitus announced today that industry designer David McLaren has joined the company’s creative team. For more than 15 years McLaren has designed marketing environments to assure clients’ trade show success. In addition, he has been intricately involved in all aspects of exhibit sales including brand direction, relationship development and client presentations.
“David brings a unique combination of creative talent and business management skills to Exhibitus. We are very excited to have him on board,” said Brad Falberg, President of Exhibitus. “His innate understanding that “Design Matters” is a perfect fit for Exhibitus’ strategic direction. We look forward to his contribution as we continue to design all aspects of trade show marketing programs to assure clients meet expected results.”
Prior to joining Exhibitus, McLaren served as Creative Director for Imagecraft Exhibits where he managed both internal and external teams of designers, drove thought leadership to guide team members in executing projects that exceeded clients’ expectations and increased RFP conversions by more than eighty-five percent (85%) in three years.
From 2005 – 2008, McLaren was Senior Designer for Derse, a fabricator of exhibit and environmental design. While at Derse, he developed award-winning design solutions for custom trade show exhibits, executive briefing centers, retail environments and mobile exhibits for a variety of Fortune 500 companies.
McLaren holds a Master of Business Administration (MBA), with a concentration in Marketing, from the Neeley School of Business at Texas Christian University where he graduated with honors. He has a Bachelor of Science (BS) degree in Industrial Design from Georgia Tech.