Yamaha Marine Captures Top Honor at Minneapolis Boat Show with New, Progressive Booth Concept ****
Atlanta, Georgia (PRWEB) 27 March 2015 – Exhibitus announced today that Yamaha Marine’s booth received the 2015 Best Display Award at the Minneapolis Boat Show. For 43 years, this popular upper-Midwest event has treated boating enthusiasts to the best selection of new boats and hundreds of booths showcasing the very latest in engines, marine electronics and accessories.
“Congratulations to Yamaha Marine for taking home this honor,” said Exhibitus President Brad Falberg. “Once again it’s obvious that DESIGN MATTERS and that collaboration through the design process between exhibitor and designer yields superior results. We look forward to our continued relationship with Yamaha as they expand their boat show presence in the U.S.”
The design of Yamaha’s new booth was led by Matthew Beck, an Exhibitus designer who began his career as a yacht designer. His knowledge of the physics of boating (hydrodynamics and fluid dynamics) proved a tremendous asset in the design process.
“The world of boating is a world of curves,” said Beck. “The curved shape of the displays is a visual element that suggests movement to the boating public.”
Yamaha’s message Reliability Starts Here is the anchor for the exhibit. “We did not want the architecture to detract from the company’s products, but rather provide a complementary vessel for Yamaha’s brand promise,” continued Beck.
The new booth encompasses individual exhibits of Yamaha’s outboard families, each with
life-sized color backdrops of particular boating environments. As attendees approach the displays, they are immediately immersed in the moment of boating enjoyment – the very core of Yamaha’s position as creator of lifetime memories on the water. At the same time, the restrained use of brushed stainless steel on the display edges and trim echoes Yamaha’s strength as an established, refined and premiere brand.