Atlanta, Georgia, 27 April 2021 – Exhibitus announced today that Toshiba Global Commerce Solutions has received a Gold Hermes Creative Award in the category of Trade Show Exhibit for its Moments that Inspire experience at NRF in January 2020.
Since becoming an Exhibitus client in 2013, the company has evolved its trade show program to include experiences and engagements beyond the traditional product demonstration. For NRF 2020, the development of the physical structure and the brand messages for the event began with a vision of creating an immersive brand experience embodying the spirit of satori – sudden enlightenment – to engage audiences with a frictionless shopping experience through new and exciting products.
The physical structure was a city street scene offering moments that inspire – pulling from the past into the present. Exhibitus artfully blended physical and symbolic elements to successfully represent Toshiba’s “Path to Frictionless” retail experience. Designed and executed by professional artists, clever Moments that Inspire murals, street art, scenic artwork, and graffiti visually enhanced Toshiba’s NRF story.
“We are excited to receive this recognition of the collaborative, creative relationship between Exhibitus and Toshiba Global Commerce Solutions. Congratulations to both teams that made this happen,” said Brad Falberg, President of Exhibitus.
Falberg continued, “Our mission is to deliver the best in trade show booth design and experience for each of our clients. We anxiously await the day we are back on the trade show floor with clients such as Toshiba, providing an environment that best demonstrates the innovative solutions they bring to market.”
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. Over the past 25 years, the organization has evaluated over 235,000 entries from more than 125 countries. https://hermesawards.com/