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Events

December 18, 2025

From Budget to Bottom Line: Measuring the Value of Experiential Events

The cost of an experiential marketing campaign plays a defining role in how bold, immersive, and memorable your brand activation can be. These events aren’t background noise. They’re standout moments designed to forge real connections and turn curiosity into loyalty. To make the most of that moment, smart budget planning…

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Awards and Citations

August 7, 2025

FAB 50 – Over a Decade of Recognition

For more than a decade, the editors of Event Marketer have selected the Fab 50—the 50 Top Fabricators and Builders—serving the event and exhibit in...

Brand Experience

July 31, 2025

More Than a Slogan: The Value of a Brand Promise

Deliver Your Brand Promise, and Make it Stick A brand promise is more than a catchy slogan or a marketing tactic—it’s the heart of your brand...

Brand Experience

July 10, 2025

Avoid the Pitfalls: Lessons-Learned from Experiential Marketing Campaigns

Experiential marketing provides brands with a powerful way to create memorable, engaging experiences that build lasting connections with their audi...

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Making Headlines!

From Budget to Bottom Line: Measuring the Value of Experiential Events

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