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Our Top Tips for Creating the Perfect Trade Show Exhibit RFP

Working with a custom exhibit house is a great way to get your company to stand out from the crowd at your next trade show exhibit. Finding the right firm starts with a request for proposal, or an RFP. The RFP is a blueprint for what you want out of your trade show design and program. When done correctly, an RFP will assure you receive detailed and accurate design proposals to l maximize your trade show ROI.

Here are our top tips to consider when creating the perfect trade show exhibit RFP.

Establish Brand Identity

Start with the most important information first — what defines your company, and what makes you unique? What brand message are you trying to relay at the trade show exhibit?

While giving the design team information is great, you don’t need to overwhelm them with unnecessary details. Clearly organize your information, and consider including the following:

  • Your services or products
  • Your target audience
  • Demographic research of your target market
  • Your company’s mission and notable achievements
  • Your competitors and what sets you apart from them

Define Your Objectives

Your trade show objectives will influence both the exhibit’s architectural design and your overall marketing strategy. Figure out what you want your exhibit to accomplish, and communicate those goals to the exhibit company. For example, objectives could include closing sales, reaching new customers, introducing new products,  connecting with qualified leads or all of the above!

Identify Design Requirements

It’s fine if you don’t have a concrete plan of what you want your design to look like, that’s why you hire a design firm.  However, the more details and information you can provide, the better. It is obvious that you will need to decide on the size of the booth before going out to bid. But it is also important to include specific functional requirements for components you want to add, such as a small theatre, a special product demo area or an interactive engagement.  If there are any special materials or colors that you would like to incorporate, provide those details.

Also, if you experienced issues with your last trade show booth, let them know so they can anticipate your needs.

Provide Your Budget

Many companies are reluctant to include their budget in an RFP, but it helps the design company know how much you can afford so they can accommodate accordingly. Providing a budget upfront avoids surprises later. It also helps you and the design company narrow down what components of your “wish list” are the best fit priorities for your exhibit design.

Partner with an Exhibit Design House

Exhibitus specializes in custom exhibit design, which is supported by powerful ROI measurement strategies from our Results Division. Using your company’s RFP, create the perfect mix of branding, messaging, products and services that ensures you get the most out of your trade show investment. If you’re ready to partner with a custom exhibit design house to bring your trade show marketing to the next level, contact us today at 800.770.4392.