Congratulations, Keyfactor!
MarCom 2025 Platinum Winner
Recognizing the challenge of understanding technical information, for the 2025 RSAC Conference, Keyfactor requested an interaction that would warm attendees to the idea of learning more about the Company’s complex offerings during interactions while visiting its exhibit environment themed “Quantum Readiness.”
Exhibitus created a portal using kinetic body energy. As an attendee stood in front of the portal, questions would pop up, and they would use their body to answer them. If you held up your right hand, it would activate a YES to the answer and the left a NO.
The portal’s questions tested an attendee’s existing knowledge of Quantum Readiness as well as increased their knowledge as they went through the game play. Game participation entered the player into a drawing for prizes displayed in a pedestal (VR headset, Gameboy, Apple Watch).
There were various phases of potential contact. Messages in graphics were high level but for more detailed info an attendee had to interact with the engagements or start a conversation with a representative.
- A representative was stationed beside the portal experience to welcome and encourage attendees to engage with the portal game.
- Presentations were given in the theatre throughout the day. The LED screen on the back of the booth also displayed what was being shown on the theater screen.
- To conduct small, intimate meetings in the exhibit, a six-person meeting space was provided. It was also used for a number of before-show meetings with executives.
- Demo stations on two corners provided self-guided activations. One showcased one of the company’s small server-type solutions. Also, company representatives could connect a laptop to these screens for unique demos upon request.
The bridge canopy in the middle of the exhibit continued the architectural design language. Turns out, it was a great audio enhancer. Conversations carried out under this canopy filtered out noise from other parts of the show floor, positively impacting visitors’ satisfaction!
Click here to view this award-winning experiential environment. Ready to take your experiential marketing events to the next level? Contact our design and engagement experts at Exhibitus to start your path to award-winning environments.