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Exhibitus’ Clients Honored with Hermes Creative Awards

Hermes recognizes companies that bring ideas to life through traditional and digital platforms  

Atlanta, Georgia   05 May 2022    Exhibitus is excited to announce that Exhibitus clients have been presented with three Platinum and two Gold awards in the 2022 Hermes Creative Award Program.

“We are honored to celebrate these awards with five innovative companies, each with a robust and effective trade show program,” said Brad Falberg, President of Exhibitus. “It is our mission to help clients reach their marketing goals, and we are proud that Exhibitus’ breadth of expertise, from traditional trade show exhibits to interactive engagements to a virtual tour, helps ensure their long-term success.”

Hycor Biomedical – Angry Allergens

Platinum: Interactive Engagement At AACC 21, due to unusual circumstances, Hycor secured two trade show spaces, one 30’x30’ and one 10’x10’, with the smaller in a central location while the larger space was in a part of the exhibit hall that typically did not enjoy significant traffic. Thus, it was decided that the smaller booth would be used to entice attendees to make the trip to the larger booth.

To accomplish this, Exhibitus designed and developed a game based on the popular computer game Angry Birds.  The Hycor game was called Angry Allergens. Once players completed a game, they were directed to the larger booth to pick up a prize and to find out where their score ranked on the Leaderboard.  Once there, Hycor representatives could engage and inform attendees about Hycor and its product offerings.

Snowflake – Ad Week

Platinum award: Trade Show Exhibit Snowflake provides management of data stored in the Cloud. In October 2021 they announced a new service, Media Data Cloud, for media companies at Advertising Week, a worldwide gathering of marketing, advertising, technology and brand professionals.

The company’s Ad Week exhibit was designed as a mountainside chalet that invited the target audience to a fireside chat about Media Data Cloud which enables marketers, publishers, data and ad technology businesses to unlock their data for identity, insights, activation and measurement across the advertising ecosystem.

Regal Cinema – Enhancing the Brand Experience

Platinum award: Interactive Brand Experience  Regal operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,211 screens in 549 theatres in 42 states. In 2019, Regal began seeking ways to enhance customers’ experiences beyond simply enjoying a film and box of popcorn. Regal realized that a connection should begin as they entered the lobby and began to seek ways to enhance the interaction with the brand.

To broaden the appeal, Regal sought out vendors that could offer not just food, but were typically identified with upscale, pleasant moments in time. Two of these vendors, Lavazza’s coffee and B-Fresh’s smoothies and juices from fresh ingredients, were added to the lobbies with attractive food service kiosks.  Exhibitus’ expertise in design and fabrication was used for each lobby kiosk.

J.L. Marine Systems Inc. – Power Pole

Gold award: Trade Show Exhibit   J.L. Marine provides boating equipment, such as anchors and trolling motors to the sports fishing market under the Power-Pole brand and offers a seamless integration of all Power-Pole products using advanced wireless network technology with other industry leaders with sporting products, resulting in a complete control system on a fishing vessel.

With the return of the Bassmaster Classic in 2021, the company updated its exhibit to demonstrate new technologies. Large graphics were placed on platforms, showing both the joy of sports fishing above the standing platform and the deployment of the company’s products in the water below the standing platform.  Large over hanging signs with graphics displaying logo colors was designed to grab the attention of trade show attendees.

 DiaSorin – AACC

Gold Award: Virtual Tour  The DiaSorin Virtual Tour experience was designed as an overview to the company’s virtual trade show exhibit for AACC 2021, which was created by Exhibitus.  The virtual tour helps customers and prospects easily find the information they need about the various testing products the company offers, as well as new products recently introduced. Products to be released in the near future are previewed and webinars about the science behind the company’s portfolio of offerings are featured.

This tour was used as a marketing tool to encourage target audiences to engage with the company representatives during the AACC trade shows, both live and virtual.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.