Exhibiting at a trade show or launching your brand in any industry event provides the opportunity to meet and engage existing and potential customers. But what best drives this process to ensure successful outcomes?

If you’ve heard it once, you’ve heard it a million times! “How was the trade show? Was the event a big success? What is the ROI of the activation?” Every event manager knows to expect the V.P. of Marketing, or even the CEO, to ask those question as soon as the last visitor exits and you return to the office.

This white paper explores three fundamental issues to consider for the rent vs buy decision. We will discuss which approach might work best for you based on the benefits and challenges of each option.